Developing A Company/Brand Profile
A Company Profile also known as a Corporate Profile or a Business Profile is a well-crafted document that is used as a marketing tool to introduce a company, business idea, or special project to a potential partner, client, investor, financial institution, or other stakeholders. It aims to deliver a company’s story in a concise and articulate format. For effective marketing and promotional campaigns, it is highly recommended that a business creates an effective and engaging Company Profile.
A brand profile is a written introduction to a company that tells the reader about its activities, mission, goals, and strengths. Often, a company profile includes the story of the company's founding and describes its products or services.
A Company Profile usually consists of a company’s history or description, corporate statement, products and/or services, resources, organization structure, performance status, contents, and product portfolio. In the case of developing a profile for a business idea or special project such as an app, the template will be quite different from that of a business profile. In cases like this, a custom table of content is derived to enable proper detailing of the idea. A Profile basically just helps the reader have an overview of what the company does and offers, its target market, unique strength, track records, principles, and whether it is a good entity to do business with. The impression a reader has about your organization will be strongly influenced by the way the content of the profile has fulfilled his expectations.
Company profiles can fulfill the following purposes:
- Funding: Company profiles can give potential investors the information they need to decide whether to provide funding for a company.
- Brand building: You can use a company profile to inform website and social media users about your company's mission, values, and origin.
- Recruitment: A company profile, similar to a Company Page on Indeed, helps you to promote your company to prospective talent and highlight what makes your company unique.
Importance of writing a company profile
- Communicate culture and values: Writing a company profile that emphasizes a positive company culture and strong values can help companies attract employees and investors.
- Public image: A strong company profile can give a company a positive public image in its community.
- Growth: Company profiles can act as a plan for growing business operations and revenue.
However, a Company Profile should go beyond just stating facts about a company. Well-written profiles will deftly convey the predominant values and corporate culture that lends the organization its distinct character. A unique Corporate Profile should also demonstrate how effective a company is in meeting its customer’s needs.
To put together a very good Corporate Profile you have to be concise, articulate, creative, mind-striking and never boring. Focus on the pertinent information, present the main elements,, and be objective. Present the profile in such a way that will make the reader find it interesting and engaging. When writing, you have to position yourself as the reader to know if what you writing entices you.
COMPONENTS OF A COMPANY PROFILE
For a business profile, the following are the possible content guidelines. This will vary especially for new businesses and start-ups or the business industry.
- Introduction/About Us/Company History
- Corporate Statements (Mission, Vision & Core Values others can include Philosophy or Principles)
- Management Team/Board Members/Key Team Members
- Contact Information
For special cases such as creating a profile for an idea or project, the following can be a possible content guideline;
- The Idea/Project Concept
- The Brand’s Name & Identity
- Marketing Strategies
- Investor’s Benefits
- Social Benefits
- About Us/Me
OTHER COMPONENTS OF A COMPANY PROFILE
Your brand’s logo: This is important in the marketing and branding of the profile and the business itself. Ensure it is a peculiar design, easy to recognize, and interprets the brand message. Sometimes, using a slogan/catchphrase just below the logo is great for marketing, the message below can go a long way in creating trust & assurance no matter how little it may sound. The logo and the slogan must be what appears on other marketing items of the company such as business cards, flyers, folders, stationeries, and so on.
Once you’ve been able to accomplish all of the above. The next most important thing is the design of the profile. Colors, type of fonts, creativity all play a role in building the brand’s reputation and trust. A very simple yet beautiful and unique design helps in the overall packaging.
For printing, go for the best or the next best thing. Direct Image printing is quite affordable in recent time. Would recommend you use it when printing your profile.
How To Write A Company Profile
Your profile has to be clear and concise. To not repeat yourself, unnecessarily elaborating and providing irrelevant information, we have provided you with the steps to write a company profile. It will include everything that should be in the document.
Details About the Business
To start, you will give details about your business. They are basic information and should be easy to read and understand. They include:
- Your business name
- The year it was founded
- Founder’s name
- Physical address
- Phone numbers
- Email address
- Website URL
Details About The Company
Now it’s time for you to get down into business. This is the part that makes or breaks your profile. It will include:
- Description of your products and services
- Your mission, vision and values
- Your motto slogan
- The history of the company
- Growth approach
- Public relations
- Industry information
- Team details
Show off your company. What have you achieved, or what is that unique thing about your brand? Let everyone know about it. It will include:
- Special projects
- Media recognition
This will boost your company profile outlook, especially when trying to get investors. It will involve:
- Annual sales
- Financial targets
- Number of employees
Do you need a business plan? Contact us on WhatsApp: 07037548065.
How To Get A Company Profile
Now that you have all the information you need to write your company profile, the next step is to get one. This should be pretty easy, but we understand that not everyone can focus on what and what not to put in their profile.
If you would like to outsource this job and get your brand a befitting, investment-ready company profile, reach out to us on 07037548065. Call or send a WhatsApp message. Alternatively, reach us at [email protected].
We will create a company profile for you that includes all of your company’s information. We’ll look into it and make it as straightforward as possible with visuals and bullet points. By the time we are done, investors and the general public will have a favorable impression of your brand.