What is Social Media Influencing?
How to Measure Social Media Influence.
Who are Social Media Influencers?
Types of Social Media Influencers include:
1. Celebrity influencers: These are the most popular influencers as they have acquired their followings from their celebrity status. Since certain celebrities attract specific demographics and target audiences, companies can hire these Celebrities to reach their or endorse their product to their fans.
2. Consumer influencers: These are everyday people that have gained a following due to their personality and relatability. They are typically active on their social media through content creation, text posting, involving in trending social issues, blogging or photo sharing. Because their audience considers them “real” or “relatable” they tend to take their advice closely, such as when they vouch for a service.